To creatively fuse marketing, design and strategy for the internet is challenging. Which is what drove White Studio founding director Natalie Chaponnel – designer, developer and marketer extraordinaire - to form a creative studio and internet and marketing consultancy business doing exactly that.
All under one Ibicencan studio roof.
Many working professionals find Ibiza’s environment creatively inspiring and this international online creative agency is no different.
‘White Studio has a knowledge and understanding of Ibiza,’ says Natalie, who moved to Ibiza from the UK five years ago. ‘We appreciate the distinctive needs of the island businesses and the message they are trying to communicate.’
Marketing solutions and brand development are a huge focus for White Studio team who have successfully created, designed and launched new local businesses, such as White Ibiza, Ibiza Management, My Home Ibiza, Island Blossom and Ibiza Retreats into the marketplace.
For offshore clients it is equally interesting - if not more so - to utilise the unique blend of technical and creative skills alongside the White Studio strategic approach to web design.
Ideal for entrepreneurs who are serious about using the internet to drive and promote a new business and communicate creatively, White Studio is also an obvious choice for small to medium businesses wanting to use the internet as a successful and cost effective marketing tool.
For those with established businesses looking to strategically re-brand, re-vamp and re-launch, the White Studio developers, technical wizards and creative geniuses offer professional advice on changing market trends and new technologies to improve the functionality of an existing site.
From the most up-to-date products and services such as email marketing and SEO analysis to an extremely advanced content management system, White Studio offers effective solutions that allow business owners to be 100 per cent in control.
‘If you’re in control of your website there’s nothing better. You start to use it, grow it, get more in touch with your business and actually see return on investment,’ Natalie explains. ‘This is the satisfaction we get out of building websites – allowing and teaching our clients to physically use their site as opposed to having something that only looks great. We do both!’
This story was published on October 1, 2008