Paradise found

There’s no denying kaftans are an essential Ibiza wardrobe staple for every girl, perfect to take you from beach to bar and even nightclub (with the right accessories!). With this in mind, Le Paradis Collection – a bespoke range of handmade kaftans by designer Joanna Pretyman – launches in Ibiza in 2011, bringing a new level of style and sophistication to what was once considered just a humble beach cover up!

Using contemporary fabrics ranging from right-on-trend animal and tribal prints to summery modern florals, retro urban patterns and bold monochromes, Le Paradis Collection shakes off the traditional bohemian or embellished notions normally associated with kaftans. Lightweight – think floaty Italian silk chiffons, silk linen blends and classic linen cottons – and versatile, simplicity and comfort is key.

You won’t find Le Paradis Collection on the shelves of your nearest beach boutique however. Only available via one-on-one consultations, small group parties such as girlie weekends or hen parties plus exclusive private events, Joanna presents pop-up private villa boutiques at any location around the island.

Simply select your preferred kaftan length (short for a flirty fun look or full-length for timeless elegance) and if you wish, add the ‘signature’ Le Paradis Collection hood. Within two days, your bespoke kaftan is ready-to-wear!

Understanding her clients’ varied tastes and the desire to make individual fashion statements, Joanna also accepts one-off commissions and can source vintage fabrics or rare prints to your unique specifications.

Published on July 1, 2011.