Photo gallery – Pure Form collective pop-up boutique at El Hotel Ibiza: 04/09/10

Photography by Noam Ofir

Another week, another Pure Form pop-up boutique in a dfferent island location! Tonight’s special event took place in the sleek and stylish surrounds of El Hotel, and featured pieces by Natasha Collis, Shakti Ellenwood, Kerstin Howard, JOY by Cyd and Sia Taylor plus some of Europe’s most talented designers including Txe Aymat, Neli @ Maramade, Zara Simon, Monica Bodenham, Roseline De Thelin, Sam Salmons and Alberto Citterio.

The popular collective have set new standards on the island this summer in terms of innovation, presentation and inspiration, allowing local and international designers to showcase – and more importantly sell – their wares to a new wave of fashionable clientele. Tonight’s event was allegedly the last of the pop-up boutiques for this season but rumour has it you’ll also find the girls at Aura this Sunday night!