Never Say Never with Sasha at Ushuaia: 19.08.10

Never Say Never presents Sasha at Ushuaia with Dimitri Nakov and Cassy: 19/08/2010

Photography by Federico Capoano

Just another Thursday afternoon in Ibiza, just another super cool beach party with the world’s best DJs behind the decks. You know how it is… Oh what’s that? You mean you don’t know what it’s like? Well, let me give you a little bit of an education…

At around 7pm – just as some pesky lingering rain clouds finally cleared making way for the most beautiful sunset over Playa D’en Bossa – Miss W and the White-ettes descended en masse upon Ushuaia, ready to rave at the all-new beach party that’s been kept a bit of a subtle secret thus far. It’s the kind of thing you dream about as a young clubber really, stumbling on a secret, intimate beachside session by the legendary Sasha, and as they say about most things in Ibiza, you should Never Say Never…

Never Say Never presents Sasha at Ushuaia with Dimitri Nakov and Cassy: 19/08/2010

Photography by Federico Capoano

After having a nice chat with Sasha about all things music and Ibiza, we moseyed out of the VIP area and onto the dancefloor, where a nice crowd was starting to build in anticipation while resident DJ Dimitri Nakov played a smooth, melodic house that set the scene perfectly for the main event.

As Sasha took over the decks, a cheer went up from the crowd, who flocked in from the sunbeds and out from the sweatbox of a bar inside. It was, as we expected, quite a grown up affair, with more and more chic and stylish partygoers arriving by the minute, beautiful people in beautiful clothes (Miss W noticed plenty of shimmering sequins about) – a messy beach rave this was not!

However despite the older crowd, the vibe was still completely up-for-it! Arms in the air, whistles, screams and cheers, and a bustling dance floor proved that beach parties really are the way forward in Ibiza (fingers crossed they all stay controlled so we can continue to enjoy them) and that Ushuaia, who really pioneered their resurgence last year, continues to be the leader of the pack.

Never Say Never presents Sasha at Ushuaia with Dimitri Nakov and Cassy: 19/08/2010

Photography by Federico Capoano

Berlin-based DJ Cassy followed, switching musical gears to a more minimal direction and at this point, the White-ettes opted to head outdoors to make the most of the sea breeze and take in the intimate party vibe from the venue’s outskirts. Not for long however, as for the last hour Sasha and Cassy played back-to-back, a rare treat for Ibiza music lovers.

The good news? It wasn’t just a one-night-only affair! There are two more Never Say Never parties scheduled for Ushuaia this summer – so if it’s Thursday and you’re in Ibiza, you know where to find me!

THE LOWDOWN

THE GOOD: What’s not to love about seeing Sasha play at Ushuaia? I mean really… the intimate vibe, the amazing music, the generous hospitality of the event organisers and Ushuaia PR team. And with an early finish time of midnight, it means you can be tucked up in bed with a nice cup of tea, with plenty of time to get a good night’s sleep and start work bright and early in the morning! Orrrrr… you could follow Sasha and co, and head across the road to Space and keep the party vibe going all night long. No prizes for guessing where Miss W went!

THE BAD: After (sadly) hearing more than one tale of woe about having one’s belongings stolen from parked cars this week, Miss W decided not to tempt fate, which meant lugging around my laptop, camera, a pair of boots (while flip-flops were appropriate on the beach, a change of footwear was necessary for Space), make-up and a whole bunch of junk. The bag lady look is definitely not in style, nor does it make dancing with reckless abandonment possible!

THE GOSSIP: There may have been Another Beach Party with Another Famous DJ taking place just down the beach at La Plage, however it seems Sasha is ‘the DJ’s DJ’ so to speak, attracting luminaries such as Sander Kleinenberg and Miss Kittin along to the shores of Bossa for the occasion.

Never Say Never presents Sasha at Ushuaia with Dimitri Nakov and Cassy: 19/08/2010

Photography by Federico Capoano