Passion Healthy Magazine launch: 16.07.10

Passion Healthy Magazine launch: 16/07/10

Photography by Eva Kruiper

Not counting those Very Expensive Imported Glossy Magazines that hit the Vara De Rey news stands each month, when it comes to magazines, Ibiza has very few regular reads to rely on. And while all due respect goes to those local mags that do make it into our beach bags, when we heard there was an all-new publication hitting the streets this week, one which was NOT solely dedicated to the comings and goings of the island (it’s nothing personal, but we write that stuff for a living!), we could hardly wait to get our hands on a hard copy!

Passion Healthy Magazine is the new kid on the block
, and tonight’s launch was a suitably wholesome celebration, centering on food, glorious food – which has always been Passion Café’s forte…

Passion Healthy Magazine launch: 16/07/10

Photography by Eva Kruiper

From tiny squares of bite-sized raw carrot cake topped with cream cheese icing, delectable cupcakes and mini-pancakes boasting a delicious dollop of berry jam to a taste-sensational quinoa salad and a raw onion bread topped with hummus and bean sprouts, food was aplenty, and amazing… a testament to the healthy Passion kitchen, and the passion of owner Lana Love who has created a now-famous menu chock full of healthy treats right here in Playa Den Bossa. This was literally, just a taste tester of the real deal…

Cocktails came courtesy of Pussy energy drink, served by a posse of tall, glamorous girls who were enough to inspire Miss W and the White-ettes to join a gym – and that was before we’d even flicked through the pages of the magazine itself.

Passion Healthy Magazine launch: 16/07/10

Photography by Eva Kruiper

Healthy recipes, fascinating facts, funny anecdotes, tasty treats to try and plenty of mouth-wateringly good photographs were splashed across the beautiful matte pages, the results of plenty of hard work, research and (once again) passion of Lana and the White Studio production team, who was inspired to share her own philosophies with her devoted clients, hailing from all around the world.

With plenty of air-kissing going on in the intimte café space and the sweet tones of Ibiza-lady-of-the-moment Kylie Minogue on the airwaves, it was the perfect way to kickstart the Ibiza weekend. As the sun sank over the hills of San Jose, I was struck (yet again) by just how beautiful Ibiza is… and as many times as I’ve been to Passion, I have to admit I’ve never been here at this hour to appreciate the beautiful spectacle unfolding before our very eyes.

All the more reason to eat dinner here, she said… (and breakfast, lunch and dessert too!)

THE LOWDOWN

THE GOOD: You learn something new every day right? Well, not only did Miss W learn a thing or two from her new Passion magazine, she was also inspired to turn over a new healthy leaf. So far, I’ve embraced daily doses of spirulina, the occasional goji berry and some teapigs potions. Don’t have a clue what I’m talking about? Grab yourself a magazine and get inspired yourself!

THE BAD: The sweltering summer heat. Even at 9pm at night, the air was thick with humidity, meaning unless you were positioned beside a powerful fan (just like Miss W and the White-ettes had conveniently arranged themselves), there really was no respite from the heat. Kind of makes looking glamorous at a magazine launch impossible really. Unless you’re Lana Love of course, who seems to transcend temperature issues and always look absolutely flawless – if we didn’t love her, we’d be seething with jealousy!

THE GOSSIP: Was this the sign that there’s a new contender in town when it comes to magazines? While Passion Healthy Magazine may still be in its staple-spined infancy, you’ve got to remember that even Pacha Magazine started small… and now look at the size of it! And when you think of the size, scale and rapid growth of the wellness industry in Ibiza, well… the sky’s the limit and we’re already looking forward to the next issue.

Passion Healthy Magazine launch: 16/07/10

Photography by Eva Kruiper