Born in Germany, Aurobelle Ibiza designer Jane Natascha Naeke was surrounded by art, bohemian culture and creativity as a child. “My parents were hippies and very artistic, and they lived a very bohemian lifestyle,” she explains. “Everyone around me – starting with my grandparents, who were also artists – made their own clothes and my mother also had a vintage clothing store and an art gallery.”
Showing a flair for fashion from a very early age, designing dresses for her dolls and reveling in being dressed in pretty printed fabrics, Jane was first introduced to the island of Ibiza at the tender age of five years old, as her parents followed the famous hippy trail. Inheriting their love of travel, in addition their creativity, as she grew older Jane spread her wings further afield, moving to Paris and flourishing within the international bohemian art scene.
Afterwards, Jane began working as a flight attendant, traversing the world and discovering new places and cultures, living in New York, Marseille and London to name a few places. 15 years ago, she discovered the incredible country of India and never looked back – although Ibiza was always the place she returned to when she wanted to relax and reconnect with nature and herself.
“I settled down in Goa, where I discovered all the fabrics available and I started to make different dresses, including my first floral print dresses.” Soon enough, such was the demand for Jane’s boho-chic style that she opened a small shop in Goa under the palm trees, then a second store in a nearby village of Anjuna in 2005. Each time she returned to Ibiza (spending six months of each year here), the demand for her pieces was increasing, and started to include wholesale enquiries, and the idea for Aurobelle Ibiza was born.
The name was inspired by the international community of Auroville in India, where Jane had spent some time immersed in the teachings of the ‘Mother’. Her idea was to create a fashion brand that would celebrate the same spirit of free living, inner beauty and femininity as the beautiful, spiritual and multi-cultural township did. The brand, Jane says, is “a testament to daring to live the life you envision for yourself.”
In 2008, Jane – who carried her childhood fascination with prints through to this day – discovered the unique hand block printing techniques used in Rajasthan, which are the basis of the Aurobelle collections today. “We create about 30 new prints each year,” she says, of the ever-growing collection of women and children’s wear, plus beach accessories, bags, belts, boots and more.
“My design process is very spontaneous,” she says. “It might start with some colours in my mind – often inspired by Ibiza and Formentera – and also my mood, and I work one story at a time. Sometimes it has an Aztec or an Asian feel, but each story is always different.” Many of Jane’s creations take up to six months per piece to finish, going from one place in India to another for unique hand embroidery finishes that make them truly one-of-a-kind.
Today, flagship Aurobelle stores can be found in Santa Gertrudis in Ibiza and Anjuna and Ashvem beaches in India. The collections are also available in selected boutiques in Formentera, Ibiza, Holland, Germany, France, the Caribbean, Mauritius and America – plus right here online in the White Ibiza Boutique!