In 1998, the video for Morales’ seminal anthem Needin’ U captured the feeling of Ibiza as it was at that time. “Ibiza was a hedonistic free for all,” he laughs. “It’s funny, I’d been on a major record label and made videos for over $100,000 but this one, we shot for just £11,000 and it went to the top ten.”
It was the authenticity, the true feeling of what Ibiza was to so many people, that was the key to its success. From arriving at the airport, queuing for the clubs, the OTT dancers and lasers, the camaraderie of the DJs, forming friendships on the beach, the blatant sexuality, the salt flats, the sunsets, the fashion and even the famous Pikes swimming pool. “Love, drugs, good times. That video really represented Ibiza.”
Today, he sees himself representing an older generation of DJs – a generation that didn’t grow up with VIP culture, fireworks on stage or commercial music in their sets. It is this generation that is having a strong resurgence thanks to the popularity of nights like Glitterbox, with older clubbers striving for that musically induced happiness, and younger clubbers wanting to experience the ‘real’ Ibiza.
“Ibiza used to be a secret,” says Morales. “It was something special no one knew. And if you did know, it was a place to escape. It was intoxicating. Now it’s in the movies, it’s changing … I’ve watched it evolve but it’s still something special. I have connections here. I’ve made so many friends over the years. I’m grateful that I’m still getting booked to play. I’m 54 years old and I’m happy I’m still relevant in Ibiza. I love coming here, I will always come back here. There’s something special about this island… you just need to find the balance.”