Accepting responsibility for the trace we leave on the world has become an issue that’s more prevalent than ever – there’s undoubtedly a growing global consciousness surrounding throwaway culture and a move towards a more sustainable state of living, and mindset. That’s why it’s so utterly refreshing when a brand like 7Pines Kempinski Ibiza arrives in the Balearics with an unshakeable dedication to eco-conscious travel. Here, they’ve become frontrunners of multiple sustainability efforts, including introducing Pure Seven – the island’s first ever spa designed to have as little impact on the environment as possible. A sprawling 56,000 metres of resort set atop stunning clifftops overlooking the majestic Es Vedrà, 7Pines Kempinski Ibiza has a mantra for doing things differently. The hotel is a trailblazer of new ideas, and in the short time that it’s been open, has already proven that the concepts of luxury and sustainability can and do work harmoniously alongside one another – just because you favour one, doesn’t mean the other must be neglected. Pure Seven is the perfect example of this ethos – a microcosm of unrivalled, lavish bliss that simultaneously champions an eco-friendly approach, it’s a space where you can totally relax in the knowledge you’re doing right by both yourself and your surroundings.
This ideology is palpable as soon as you step foot inside Pure Seven. A feat of masterful eco-friendly design, the inside space mirrors the outside and vice versa. Huge, floor-to-ceiling windows face out to sea, giving the impression of a vast expanse of endless blue, at the same time inviting guests to feel totally at one with nature – indeed, it’s hard not to when the Mediterranean stretches out before you, laid out like a bobbing, sparkly blanket. The interiors too, sing with inspiration from the natural world. Furnishings come in natural wood, wicker and leather, and there’s a tactile physicality to every feature – smooth and silky take precedence over gloss and shine. Products too, are rooted in concepts that do as little damage as possible to the environment. Brands like ESPA and NEOM are heavily featured, with both specialising in natural, paraben-free skincare. ESPA, for example, developed its products while working with a range of biochemists, skin experts and aromatherapists, combining holistic knowledge with scientific methods and the best natural products sourced from around the globe to provide the best possible results. NEOM meanwhile, focuses on 100-percent natural fragrances, which can be used to relieve stress, aid sleep, boost energy and lift mood. In addition, the spa also stocks a range of eco-friendly products for skin and hair from brands including Moroccan Oil and Soleil Toujours.
Then there are the treatments themselves, which naturally, all revolve around a holistic approach. The Pure Seven signature massage promotes a sense of deep relaxation using essential oils like lavender and palmarosa, in addition to a series of Ayurvedic massages including Abhyanga and Udvartana. The former uses organic aromatherapy oils to instil a deep sense of calm, while the latter involves a scrub made from a blend of natural herbs and grains, which deeply stimulates the skin’s metabolism. And it doesn’t end there. Pure Seven is all about the all-important little details, too. TWG Tea is served at the spa and is completely organic – even the bag itself is organic cotton, and then served in china cups. Robes are made using organic cotton – there are no manmade materials in sight. The hair salon uses entirely organic products, and the entire spa is plastic free so water is served in glasses, and fruit – sourced locally and organic – is served on proper crockery. Order the ‘healthy menu’ while you’re at the spa and it’s delivered by an electric bike and served on biodegradable tableware.
At Pure Seven, and at 7Pines Kempinski Ibiza in general, the emphasis is that wellness is a way of life, and the idea of wellness extends beyond ourselves – it’s much more than that. It’s about protecting our local environment, it’s about looking after the planet, and it’s about taking care of ourselves in mind, body and spirit. Neither concept is exclusive, so if we start to think inclusively, eventually these ideas will become ingrained in our psyches. Perhaps then we can really start making a difference to the world we live in.