Meet the busy property sales expert, concierge, mum, traveller and lover of music who has long been considered an Ibiza style setter.

After arriving in Ibiza in 1998 – on a sailboat, seeing and experiencing the island from a completely different perspective to the tourists who were flocking to Ibiza for its superclub culture – passionate traveller Alex Pascual fell head over heels in love. In love with the island, in love with its traditional culture, in love with nature, in love with the lifestyle and in love with the music. She had stumbled across her very own paradise and little did she know at that time, Ibiza would go onto become her permanent home.

Growing up between her own birthplace in France and her mother’s home town of Barcelona meant Alex already spoke the language of the Ibicenco locals, Catalan, and her outgoing social skills made it easy for her to develop strong contacts in many industries – from music and hospitality to property, which would ultimately go on to become her long-term career. Though she had studied law in Paris, it was clear the glamorous Alex was never going to be bound to an office job. She had too much sass, too much charisma and too much energy – Ibiza was the perfect place.

Over the years, Alex hosted VIP clients and events within many famed venues – from her own wine bar in Marina Botafoch to the open-air terrace of the iconic L’Elephant and the luxurious El Ayoun during its heyday, in addition to working exclusively as Pete Tong’s VIP host. Over the years, she organically developed her own concierge and real estate agency, Happy Days Ibiza – today her sole business, working closely with the Ibicenco locals to source off market properties. “I had so many contacts and they were always asking me to help find a villa, a babysitter, a boat, book tables in the clubs… and eventually, these people would fall in love with Ibiza and would call me to ask me to personally help them find a property to buy. So I decided to make an official business out of it! Now I am known for finding the hidden treasures on the island because I know the locals and speak their language.” After 18 years, Alex really does qualify as a local herself.

In 2009, Alex’s world changed with the birth of her son Jack, and work became secondary to the newest love of her life. “Becoming a mum is something I wish for all of my female friends,” she gushes enthusiastically. “It is such an amazing feeling, an unconditional love and you can only know it when you have a child. You can love your parents or your brothers and sisters, but this is another dimension. I am a Latin mother,” she adds with a knowing grin. “My life is my son. My mission is to make him a gentleman – I’m showing him all the tools, travelling with him every winter to introduce him to different cultures – he’s like a little plant I need to water, so he can grow.”

Alex, Jack and their little dog Dixon reside in a stylish, typically Ibicenco style home in the hills of San Jose – peaceful enough to feel in the countryside, but just a five-minute drive to the French school Jack attends, close to the airport for when Alex needs to meet and greet clients, convenient to travel to town and not far from the beaches they visit most regularly: Las Salinas, Cala Jondal and Cala Vadella.

Cooking and entertaining at home is one of Alex’s passions. “I love to cook and to eat, and so does Jack – he has very fine tastes already,” she says. “I live in my kitchen. We cook everything from Mexican and Indian to French, sushi and now I even make paellas and Spanish rice dishes.”

Her love of socialising means Alex is a regular on Ibiza’s gastronomic scene, citing the new Las Brisas Italian restaurant as an absolute must-try alongside the new La Granja and Los Enamorados in the north. Can Bass – just minutes from her home – is a new favourite for its crispy chicken wings and homemade spicy sauce (“Seriously – you have to try them. They are amazing. I even order them to takeaway when we’re watching movies!”), while sunsets are taken in to beautiful soundtracks at Hostal La Torre, and for cocktails (“I am a cocktail freak!”) Alex heads to La Mezcaleria in Dalt Vila and the all-new Coricancha in Salinas.

Music remains Alex’s passion and DC-10 has always been her favourite place to dance. “I have been going there since the beginning!” she says. “I love it, I feel like it’s my second home. I know everyone and oh! The music! I’m also a big supporter of the Cocoon family so I try to go there whenever I can. This year my new favourite is the new party WooMoon at Cova Santa – I think Ibiza really needed to offer a party like this, something that goes back to the original soul of the island.” She prefers daytime parties to night and one of her treats every year is to attend the Glastonbury festival each year and Alex is currently gearing up for her first ever Burning Man Experience.

It’s easy to imagine Alex’s exuberant style and knack for accessorising fitting right in on The Playa – her French fashion sensibilities making her stand out from the other typically boho women surrounding her. “I like finding special pieces made by designers or friends that you can’t get anywhere else.”

Home is indeed where Alex’s heart is, and if she’s not in the kitchen, she’ll be in her hammock (“It’s where I go to think.”) or by the pool. She’s rarely seen without sunglasses on and her wardrobe is a mix of all-black classics, vibrant patterned bikinis and one-off flowing capes plus an array of ankle boots and Converse trainers who have clearly done a few miles of dancing at DC-10.

After so many years living and working on the island, her friends now refer to her as ‘Google Alex’ but the busy mum cherishes the private time she has to switch off and connect with her son more than anything else. “To raise a child here is a gift,” she says. “The children in Ibiza are like sunshine. I feel very lucky to be able to give my little boy a special life here – I definitely have no plans to leave this island any time soon.” Happy Days in Ibiza indeed…

Photography by Sofia Gomez Fonzo

Hair and make-up by Marie Duchar Clark


Alex wears clothing from the White Ibiza SS16 collection, ultra wearable pieces that can go from day to night, beach to bar and holiday to home.

The Pada Playsuit

This sassy little playsuit is the perfect lightweight party piece for Ibiza. There’s no need to accessorise when you’ve got all the bling you need thanks to beautiful bronze embellishments. For beach and pool parties, just add biker boots or flat sandals while for glamorous club nights, sky-high wedges are the way forward.

The Caleta Kaftan

The techno tribe colour of choice, black sometimes needs just a little push into the spotlight. The striking sequin detailing on this long kaftan style dress catches the light, just so, taking it from drab to fab in a flash of sunlight – or laser beam, depending on where you wear it.

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