BALEARIC BEAUTY – ALEX PASCUAL
Meet the busy property sales expert, concierge, mum, traveller and lover of music who has long been considered an Ibiza style setter.
After arriving in Ibiza in 1998 – on a sailboat, seeing and experiencing the island from a completely different perspective to the tourists who were flocking to Ibiza for its superclub culture – passionate traveller Alex Pascual fell head over heels in love. In love with the island, in love with its traditional culture, in love with nature, in love with the lifestyle and in love with the music. She had stumbled across her very own paradise and little did she know at that time, Ibiza would go onto become her permanent home.
Growing up between her own birthplace in France and her mother’s home town of Barcelona meant Alex already spoke the language of the Ibicenco locals, Catalan, and her outgoing social skills made it easy for her to develop strong contacts in many industries – from music and hospitality to property, which would ultimately go on to become her long-term career. Though she had studied law in Paris, it was clear the glamorous Alex was never going to be bound to an office job. She had too much sass, too much charisma and too much energy – Ibiza was the perfect place.
Over the years, Alex hosted VIP clients and events within many famed venues – from her own wine bar in Marina Botafoch to the open-air terrace of the iconic L’Elephant and the luxurious El Ayoun during its heyday, in addition to working exclusively as Pete Tong’s VIP host. Over the years, she organically developed her own concierge and real estate agency, Happy Days Ibiza – today her sole business, working closely with the Ibicenco locals to source off market properties. “I had so many contacts and they were always asking me to help find a villa, a babysitter, a boat, book tables in the clubs… and eventually, these people would fall in love with Ibiza and would call me to ask me to personally help them find a property to buy. So I decided to make an official business out of it! Now I am known for finding the hidden treasures on the island because I know the locals and speak their language.” After 18 years, Alex really does qualify as a local herself.
In 2009, Alex’s world changed with the birth of her son Jack, and work became secondary to the newest love of her life. “Becoming a mum is something I wish for all of my female friends,” she gushes enthusiastically. “It is such an amazing feeling, an unconditional love and you can only know it when you have a child. You can love your parents or your brothers and sisters, but this is another dimension. I am a Latin mother,” she adds with a knowing grin. “My life is my son. My mission is to make him a gentleman – I’m showing him all the tools, travelling with him every winter to introduce him to different cultures – he’s like a little plant I need to water, so he can grow.”
Alex, Jack and their little dog Dixon reside in a stylish, typically Ibicenco style home in the hills of San Jose – peaceful enough to feel in the countryside, but just a five-minute drive to the French school Jack attends, close to the airport for when Alex needs to meet and greet clients, convenient to travel to town and not far from the beaches they visit most regularly: Las Salinas, Cala Jondal and Cala Vadella.