BALEARIC BEAUTY – EMMA THOMSON
Keeping up with the stylish White Ibiza Villas director is like a full-time job in itself!
Keeping up with Emma Thomson is like a full-time job in itself. As director of White Ibiza Villas, it’s her business to be in-the-know, on-call and up-to-the-minute with island trends and happenings, all the while managing her team of multi-lingual concierge managers and villa marketeers, focusing on owner relations and enjoying island life.
“I’m a morning person… and I’m a night person,” she admits. “The thing I love about Ibiza is you can mix it up and be both. There’s so much opportunity in the day because it’s so long – it’s much more of a 24-hour place than New York or London. I love the flexibility and freedom you have to work at any hour, grab time on the beach, catch a sunset or DJ between check ins or meetings, go for dinner at 11pm – you can just see where the day takes you.”
Moving to Ibiza and running a villa agency wasn’t a conscious decision for Emma, who was previously a producer in the high glam world of London television. Though she’d always loved Ibiza for summer holidays and found the jet set clubbing scene ultra glamorous, her first summer season in 2012 was meant to be a sabbatical from her career – a new experience in between projects.
That first season segued into a winter season (“I’d spent so long getting myself set up I thought why leave now?”) and before she knew it, she’d picked up concierge work through a long-term London contact – applying the same organisational skillset she’d used as a TV producer to organising people’s holidays. It was obvious to Emma that villa rentals were always her clients’ first port of call, and the concierge company grew to become luxury rental agency EC Villas. In 2016, Emma co-founded White Ibiza Villas, where she curates our collection of high-end luxury villas, with her main role being that of owner liaison.
A natural born ‘people person’, Emma admits she is fascinated by people and loves the variety of people who cross her path on a daily basis. Finding new villas to add to the collection is never a precise science – she’ll meet owners through friends, via the website or from sales agents among other ways and she says her relationships with villa owners are the most important part of her job. “I appreciate when you’ve invested the time and effort into creating a beautiful home, you want to feel safe and secure that you’re with the right person to put the right clients in your house,” she says.
Day-to-day life is ever-changing for the gorgeous blonde – from early morning kickboxing in the Marina area (“I feel so privileged to have the view of Dalt Vila while I train – it would still be dark and cold in London!”) and catching up with her team to keep abreast of client itineraries, supervising villa check-ins, personally meeting clients as they step off their jets at the private airport and lunches with villa clients to advising owners on how to make their properties more ‘rentable’, creating unique marketing strategies for each property in the portfolio and keeping up with sales targets.
Emma fuses corporate professionalism with a warm and friendly Ibiza attitude and it’s easy to see why her high-end clients entrust her with their valuable holiday homes. Knowing the island inside and out is part of her job, but in addition to having a little black book of contacts in all the hip, must-visit destinations, she’s also more than willing to share ‘her Ibiza’ with her clients. “I get great pleasure from reading people and recommending places they may not have thought they’d like,” she explains. “I can be confident they’ll love it and it’s really satisfying, because you can make such a difference to people’s holiday experiences.”