Ibiza style: Moi&Toi – Kids’ style delivered to your door

Chic concept store for kids, Moi&Toi, is more than just a shop. Located in the centre of Ibiza town, set back on a cobbled side street and signposted by a thickset wooden gate, it’s a meeting point in its own right. Here, fashionable youngsters coerce their parents into a visit, and pooch-loving enthusiasts come to browse the cute-as-can-be range of accessories for their faithful canine friends. For kids and pet-owners with their finger on the pulse, this is the place to be. Good news then, that this summer Moi&Toi is rolling out a personal shopper service, meaning all the fun and fashion can now be delivered to your doorstep.

A service designed with fashion savvy kids and their amenable parents in mind, Mia Rigo-Saitta and Maurizio Scarselli – Moi&Toi’s discerning owners – decided it was high time they took their collection of high-end kids’ fashion on the road. This summer, you can now browse through a dizzying range of items in the comfort of your own home, villa or yacht, dependent on where you’re passing your white isle time. This way you have access to every carefully curated item in the collection, but with an added splash of personal attention – perfect for all little princes and princesses.

The style-savvy patron heading up this unique service is shop assistant, Barbara Albericci, whose fashion CV is as illustrious as it is long, having formed an unbreakable interest in fashion as a wide-eyed child. “My mother told me that she once walked in and found me cutting up and embroidering denim all on my own,” Barbara laughs. “I was only 10 years old!” This innate passion for clothes eventually led her to fashion capital of the world, Milan, where she worked for many years.

“I’ve always been immersed in fashion,” she explains. “When I finished university, my first job was in the press office for Guess, and from there I learnt to write about fashion.” She went on to forge an extremely successful fashion journalism career, before eventually laying roots on Ibiza. Needless to say, your clued-up little fashionistas are in safe hands – with Barbara on hand to give styling and brand advice for the beach, a special event, a birthday party, any possibility of a fashion faux pas soon flies out the window.

It’s helpful to know too, that Moi&Toi only stocks the coolest kids’ brands on the planet. From Mimisol, Fendi, Monnalisa and Lanvin to American Outfitters, Ermanno Scervino, Yporqué and Karl Lagerfeld, only the finest in tailoring, quality and fun-loving style makes it to the rails. There are ranges for boys, girls, babies and dogs, not to mention accessories, eyewear, bags and shoes, which all combine to add the final flourishes to a statement-making outfit. You’d be right in thinking that by the time they’re finished, your little one will almost certainly be better dressed than you.

Barbara explains that working with kids and fashion is her ideal job because it means she gets to marry two of her favourite things. “Kids can be so fun,” she smiles. “And that can be mirrored in their outfits. It’s great to take a sweet-faced child and put them in a pair of ripped, rock’n’roll jeans – that’s a real style statement!” It’s verve like this that instils a sense of creativity in our young ones, and if you didn’t have a fashion diva on your hands before, you certainly will after!