Charo Ruiz is synonymous with Ibiza style. Born in Seville, the daughter and granddaughter of dressmakers, it seemed fashion was in her blood, and she found her way to Ibiza in the late 1970s while working as a fashion model. Soon after, she began making and selling her own creations in the markets at Las Dalias and Es Canar, which in turn saw her open her own workshop. Fast forward to today and her brand is iconic on the island’s fashion scene, and extremely important in the evolution of Ibiza’s ‘Ad Lib’ style movement.
Charo Ruiz boasts two striking flagship stores – on either side of the glamorous Hotel Montesol on Vara de Rey in Ibiza and is a must-visit for any fashionista looking to embrace the island spirit. Whether it is a miniskirt and crop top or a luxurious lace wedding dress, Charo’s aim is to ensure her customers always feel comfortable, without ever losing the feeling of femininity or quality.