Born in Switzerland, Tanit Jeans designer Veronica Buehler was bitten by the travel bug in the late ‘70s, when she first visited the Spanish coastal holiday haven of Playa D’Aro. It was here that she first heard of the magical island of Ibiza, and as luck would have it, her boyfriend at the time just-so-happened to have friends on the white isle, so the couple decided to spend a summer season here in the early 1980s.
But as happens with so many people, one summer became a veritable lifetime of experiences, as the designer still calls Ibiza home after more than 30 years after her first visit. The years between her first summer in Ibiza, and the launch of her hot denim label six years ago were spent traveling around the world, but always returning to the island after each experience was finished.
“The first summer in Ibiza, we were making leather t-shirts, mini-skirts, shorts and ties in the Es Canar hippy markets,” she tells us. “We did really well in the summers, and this made it possible for us to spend the winters traveling – we spent a lot of time in South America back then. But eventually, I wanted to go back to my roots as a designer.”