“Collaboration is key,” says Gabrielle. “We want to bring people together over our shared agenda which is think global, eat local.” As Ibiza Produce grows across sectors, more focus will be given to events that support and celebrate Ibiza’s food culture. “The island’s farmers are very keen to engage directly with consumers,” Gabrielle says. “We have personal meetings, workshops, pop-up dinners and special events for adults and children.” One local chef, an early supporter of Ibiza Produce, has already incorporated the ethos into his work by hosting regular farmer’s dinners, where the farmers introduces themselves before guests indulge in a meal made with their produce. It’s personal touches like these that allow locals to feel a connection with not only the island they love, but also those people who work towards sustaining its future.
Farming is not an easy profession but it’s essential to the livelihood of the island and the health of the land. “If the land is left uncultivated in Ibiza, the pine trees take over, causing many environmental issues,” says Gabrielle. “Our objective is to revive and protect Ibiza’s farmland.” To do this, education is critical and Ibiza Produce works with local schools to create vegetable gardens and curriculum while also helping to boost student numbers at the agricultural college and commencing discussions with local authorities on how to provide school canteens with local produce. Infiltrating the school system in this way means today’s island kids grow up with much more awareness than previous generations – something that is essential to the preservation of Ibiza, and planet Earth in general.